Travel Retail Solutions: Virtual Try On

Travel Retail has an opportunity to engage shoppers in a way that would make the high street envious – increased dwell times! And for global travel retailers like Avolta, delivering richly engaging digital solutions that can inform and influence shoppers is key to success. Fortunately, with GSL’s expertise and innovative smart technology solutions, we are proud to have developed and deployed smart interactive retail technologies into airports around the world. 

Virtual Try On: The Initial Brief 

GSL were tasked with designing, building, deploying and supporting a retail-ready interactive experience for deployment into global air-side retail stores. The software allows a shopper to explore a Virtual Try On makeup experience to digitally try-on various makeup products using the digital display as a “Smart Mirror”.

For this solution, flexible deployment was key to the requirement, with some stores only able to accommodate floor standing, or others counter-top and others yet only wall mounted technologies.

Also key to the success of the project was seamless global network connectivity using a dedicated IoT data network that could work in any of up to 188 countries around the world.

GSL has designed the software, hardware and integrations necessary for global deployment of this interactive display solution, and provides 24*7 proactive monitoring, remote management and network connectivity around the world.