Travel Retail Solutions: Find Your Perfect Whisky !

Travel Retail has an opportunity to engage shoppers in a way that would make the high street envious – increased dwell times! And for global travel retailers like Avolta, delivering richly engaging digital solutions that can inform and influence shoppers is key to success. Fortunately, with GSL’s expertise and innovative smart technology solutions, we are proud to have developed and deployed smart interactive retail technologies into airports around the world. 

Whisky Finder: The Initial Brief 

Fruity, Spicy, Smoky or Sweet ? The key flavours of the perfect Whisky. How can a digital interactive experience take a shopper on a flavourful journey of exploration through these categories and help the shopper to find their perfect blend or brand.

The solution asks the shopper a series of questions about taste and preference and uncovers a profile that matches the shoppers ideal flavour and then presents a catalogue of matching Whisky brands for purchase.

By delivering a personalised experience, the shopper understands that the recommendations are tailored to their individual preference of taste, and can therefore be confident of the recommendations given, thus increasing the probability of purchase.

GSL has designed the software, hardware and integrations necessary for global deployment of this interactive display solution, and provides 24*7 proactive monitoring, remote management and network connectivity around the world.